'Life's too short to build something nobody wants.' I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products. Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success. Volvo Premium Tech Tool Keygen For Mac more. That is my mission and reason for being.

Eric Ries, Series Editor. THE LEAN STARTUPSERIES. Iterate from Plan A to a Plan That Works. “You've read the theory—now Ash distills it to practice. Running Lean is a straightforward toolkit that distills wisdom from the startup world's greatest minds into battle-tested,. RUNNING LEAN ASH MAURYA @ashmaurya. Running Lean is a systematic process for iterating from. Running out of resources. That is what Lean.

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We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a 'product/market fit' for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech.

Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. • Find a problem worth solving, then define a solution • Engage your customers throughout the development cycle • Continually test your product with smaller, faster iterations • Build a feature, measure customer response, and verify/refute the idea • Know when to 'pivot' by changing your plan's course • Maximize your efforts for speed, learning, and focus • Learn the ideal time to raise your 'big round' of funding 'If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read.'