Easy choices – like cake or death, as in British comedian Eddie Izzard’s famous routine – don’t require much thought or study. But almost any other choice invites complications and confusion, a problem social psychologist Sheena Iyengar mines and turns into fascinating reading.

The Paperback of the The Art of Choosing by Sheena Iyengar at Barnes & Noble. FREE Shipping on $25 or more! The Art of Choosing by Sheena Iyengar in EPUB, FB2, TXT download e-book. Welcome to our site, dear reader! All content included on our site, such as text, images, digital. Sheena Lyengar teaches at my business school and I had the pleasure of hearing her speak a couple weeks ago. The Art of Choosing is a bit like the Malcom Gladwell. Sheena Iyengar studies how people choose (and what makes us think we're good at it). Vicious Lies And Dangerous Rumors Rapidshare Downloads. On the art of choosing: Sheena Iyengar on TED.com July 26, 2010. Program De Scos Vocea Dintr-o Piesa.

In this study of different facets of decision making, she delves into such topics as whether your devotion to Coca-Cola relies on its taste or its ties to Santa Claus, and she touches upon subjects as varied as fashion, rats, jam, arranged marriage, and even the life and death of premature babies. This compelling book answers questions about decisiveness with intriguing studies, though you may not agree with every conclusion. Perhaps Iyengar could have offered her suggestions for improved, real-life decision making more succinctly, but she provides excellent detail, plus take-home tips for making better choices in the supermarket or the boardroom.

Given the fine job she’s done combining research with gee-whiz revelations, getAbstract suggests this book to managers, marketers, public relations professionals and all sales executives.